A tourism portal for Galician rural houses based on the IFITT reference model and information filtering techniques

This paper presents a tourism web site aimed at recommending and booking Galician rural tourism products. An analysis about current regional rural tourism e-commerce revealed important deficiencies. In a region where tourism is a driving economic force, most web-based tourism information systems do not follow any standard, working with their own data representation models and offering low quality searching and booking services. Tourists cannot compare offers from different providers or get recommendations from other like-minded users. To overcome such limitations, a new innovative tourism portal was developed based on the IFITT reference model and both content-based and filtering techniques.

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